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Episode 11: Why Marketing is Our Ethical Duty

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One (1) Home Study Continuing Education Credits (75% score or higher required) 

In this episode, John talks with Pauline Wallin, PhD, expert in marketing, public education, and media as well as a cofounder of The Practice Institute, where she helps clinicians build their practices.  It is important for psychologists to understand why marketing a psychological practice helps protect the public and raise awareness of how psychotherapy can improve people's lives.  Pauline makes the distinction between marketing and selling.  We also discuss four ethical ways to market psychological services via public education.


The Pennsylvania Psychological Association is approved by the American Psychological Association to offer continuing education for psychologists.  PPA maintains responsibility for this program and its content.